Your partner in tech-enabled marketing and communication for transformative impact
Arla
Delivering insights, creative concepts, strategy and cross-platform content
THE CHALLENGE
For over eight years, we’ve been the preferred strategic creative agency for Arla Foods, the largest producer of dairy products in Scandinavia.
Together, we work towards one shared goal: to continue to strengthen Arla’s position as an FMCG market leader.
Paid Consultant
Agnes Ågren
Digital Designer
Dan Sandström
Senior Media Consultant
Carl Fredrik Lindvall
Owned Media Consultant
Johan Rappling
Nordic Sales Director
Laura Kulcsar
Art Director
Magnus Fredriksson
Project Manager
Malin Köhlmark
The solution
Over the years, we’ve delivered insights, strategy, concepts and content for all touchpoints in Arla’s customer journey including web, TV, print, magazine, online video, outdoor advertising, SEO, SEA and social.
To maintain Arla’s position as a market leader, we also secure the brand’s desirable position in Google search results.
The objective isn’t only to drive traffic, but to continually increase Arla’s share of voice and increase sales, both online and offline.
Take a look the video below to get a flavor for what we’ve done with Arla…
THE RESULT
We are very proud of our long-standing relationship with Arla which has stood the test of time. Some of the key results during our collaboration include:
The launch of 12,000 new category pages onsite
+809% in organic traffic
50+ films and counting...
Creative agency for Arla’s ‘Årets Smak’ initiative
Apetina Paneer sold out after campaign launch
Kvibille Krämig cheddar sold out after campaign launch
Arla won Svenska Designpriset for Kvibille Ostbod
In our client's words
Nordic Morning has been a strategic and trustworthy partner for Arla over the years. Together, we have built digital marketing solutions that have really enabled Arla to be a strong player. Nordic Morning has always challenged us to adopt new trends, while working as a team with fun and commitment has really made all this happen.
Thomas Perrotton
Head of Digital, Arla