Stadium, Scandinavia's largest sport clothes shop online, came to us with the challenge of renewing the marketing and sales of their winter products online.
The solution was an interactive winter jacket guide inspiring and guiding the user with a great combination of interactivity, sound, video and product information.
With the micro site for the Stadium's winter jackets, "Bad Weather, Perfect Day" we wanted to create a unique selling experience utilizing the Web's potential to the most.
The visitors explore the products using an intuitive wizard, filtering the products based on their personal preferences and unique characteristics of each jacket.
To bring the jackets to life and create a realistic experience, we created exclusive video material of models showcasing the unique details of each product. The goal was bringing the visitor as close to the product as possible in a combination of inspiration and information.
Sales of winter jackets exceeded the targets for the year. The campaign won the jury prize in the Swedish Design Prize 2010 and was awarded "Site of the Day" at The Favourite Website Awards, the most established global Internet web site contest.