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Vin & Sprit / WineQuiz
WineQuiz
Ottoboni Group was given the assignment to create visitor-generating activities at Vin&Sprit’s booth at Vinnordic, an annual trade show in Stockholm at which the entire restaurant industry gathers.
One of several activities created for the event was WineQuiz, an online timed quiz in which visitors test their wine knowledge. A top score list and prizes are linked to the competition, which proved to be a popular activity and attracted people in the right target group: wine buyers. After the trade show, a targeted newsletter was sent out to all those who participated in the quiz, the majority whom visited vinsprit.se to read more about Vin&Sprit’s range of products.
The competition was created as an interactive Flash application, linked to web services for registration and data collection.
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Vin & Sprit – a platform for consumers and business communication
Ottoboni has been collaborating with Vin&Sprit since 2001 and has developed the company’s communication platform. Consumers are inspired and guided in their choice of alcoholic beverages via the company’s website, online newsletters and mobile services.
Ottoboni’s collaboration with Vin&Sprit encompasses everything from strategy and concept to development and production. In 2002, we developed the strategy that forms the basis of today’s communication platform, involving a separation of B2B and corporate business from consumer communication and the development of vinsprit.se into a pure consumer channel.
A well-laid out strategy, a clear information structure and an inspiring design are just a few of the success factors of Vin&Sprit’s digital communication.
The V&S Group was acquired by Pernod Ricard on July 23, 2008. The largest V&S brand is ABSOLUT VODKA, the world’s fourth largest international premium spirits brand. V&S is market leader within spirits and wines in the Nordic region.
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