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Vin & Sprit / V&S Group
Case description
In spring 2007, Ottoboni Group took the V&S Group’s corporate website to another level. A new design, structure and platform were developed to make the information more accessible to the target group. V&S Group has been launched in four languages: Swedish, English, German and Danish.
Our V&S assignment is extensive, encompassing everything from strategy and concept to development and final production. In 2002 we developed the strategy that laid the foundation for today’s communication, separating Corporate affairs information from consumer oriented content and developing www.vinsprit.se into a clean-cut consumer channel.
In spring 2007, we launched the V&S Corporate affairs digital communication channel www.vsgroup.com on an EPiServer platform. The aim of the new site is to improve information targeting journalists, potential employees, the financial market and the general public.
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Vin & Sprit – a platform for consumers and business communication
Ottoboni has been collaborating with Vin&Sprit since 2001 and has developed the company’s communication platform. Consumers are inspired and guided in their choice of alcoholic beverages via the company’s website, online newsletters and mobile services.
Ottoboni’s collaboration with Vin&Sprit encompasses everything from strategy and concept to development and production. In 2002, we developed the strategy that forms the basis of today’s communication platform, involving a separation of B2B and corporate business from consumer communication and the development of vinsprit.se into a pure consumer channel.
A well-laid out strategy, a clear information structure and an inspiring design are just a few of the success factors of Vin&Sprit’s digital communication.
The V&S Group was acquired by Pernod Ricard on July 23, 2008. The largest V&S brand is ABSOLUT VODKA, the world’s fourth largest international premium spirits brand. V&S is market leader within spirits and wines in the Nordic region.
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