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Vin & Sprit / Prova Magasin
Case decsription
Vin & Sprit wanted to revamp its customer magazine and leave the paper format. Their goal was to create an extraordinary interactive experience. Ottoboni Group was given the assignment to create a total experience – a source of inspiration about food and drink for body and soul. Powerful sentiments are conveyed through fantastic images, films and sound. Prova is the next generation of the award-winning Vin & Spritjournalen, taking the concept several steps further and broadening the target group.
“Prova opens the door for new approaches to food and drink and portrays inspiration and the desire to try something new!” said Johan Kjellberg, publisher of Prova at Vin & Sprit.
The project encompassed everything from concept development to production of editorial content and technical development. This online magazine is published four times a year and is a successful format for a customer publication.
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Vin & Sprit – a platform for consumers and business communication
Ottoboni has been collaborating with Vin&Sprit since 2001 and has developed the company’s communication platform. Consumers are inspired and guided in their choice of alcoholic beverages via the company’s website, online newsletters and mobile services.
Ottoboni’s collaboration with Vin&Sprit encompasses everything from strategy and concept to development and production. In 2002, we developed the strategy that forms the basis of today’s communication platform, involving a separation of B2B and corporate business from consumer communication and the development of vinsprit.se into a pure consumer channel.
A well-laid out strategy, a clear information structure and an inspiring design are just a few of the success factors of Vin&Sprit’s digital communication.
The V&S Group was acquired by Pernod Ricard on July 23, 2008. The largest V&S brand is ABSOLUT VODKA, the world’s fourth largest international premium spirits brand. V&S is market leader within spirits and wines in the Nordic region.
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