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Vin & Sprit / Dryckomaten in your mobile
Case description
Reaching all target groups in all channels is critical for Vin&Sprit. The company uses the web, on-line newsletter and text-messaging tips to create and maintain a close relation with their target groups. V&S’s key word is inspiration. Against this background, V&S wanted to further capitalize on the mobile channel and turned to Ottoboni Group to find a creative technical solution.
Ottoboni further developed the already highly appreciated function DryckoMaten at vinsprit.se into a mobile phone application. DryckoMaten in your mobile is easy to install and provides the user with detailed tips on the appropriate drink for different dishes and occasions. The program also allows users to do a search of Vin&Sprit’s entire product range – a perfect source of information to have in your pocket when making a purchase.
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Vin & Sprit – a platform for consumers and business communication
Ottoboni has been collaborating with Vin&Sprit since 2001 and has developed the company’s communication platform. Consumers are inspired and guided in their choice of alcoholic beverages via the company’s website, online newsletters and mobile services.
Ottoboni’s collaboration with Vin&Sprit encompasses everything from strategy and concept to development and production. In 2002, we developed the strategy that forms the basis of today’s communication platform, involving a separation of B2B and corporate business from consumer communication and the development of vinsprit.se into a pure consumer channel.
A well-laid out strategy, a clear information structure and an inspiring design are just a few of the success factors of Vin&Sprit’s digital communication.
The V&S Group was acquired by Pernod Ricard on July 23, 2008. The largest V&S brand is ABSOLUT VODKA, the world’s fourth largest international premium spirits brand. V&S is market leader within spirits and wines in the Nordic region.
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