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At the beginning of 2007, Kreos Capital was in a phase of strong growth with a major share of the European venture capital debt market and the company was on the verge of establishing itself in the U.S. Entering new markets the company was in need of a brand overhaul.
Our assignment included a name change and a fundamental re-profiling of the company’s graphic identity. This extensive challenge encompassed developing a new name, new logotype, new graphic profile and new website for Kreos Capital, known at that time as European Venture Partner.
The project started off with the development of a new company name, followed by extensive design work and development of the new website. Our work lead to a clean, reserved brand profile with a business oriented feeling.
A graphic profile revamp to create a clean, professional, business-oriented impression
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Ottoboni Group started to collaborate with Kreos Capital in 2007. Kreos Capital is Europe’s largest and leading venture debt provider. Based in London, this international finance company has operations in Europe, the U.S. and Israel.
