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Today, Google’s search engine is used by approximately 90% of Sweden’s internet users. Google AdWords is an advertising service that enables companies to pay for keyword optimization in Google’s advertising network.
Ottoboni Group has developed targeted web campaigns for this type of advertising for Google partners that work actively with AdWords. The campaigns are built using a pedagogical flow that aims to make Google AdWord’s search engine advertising easier to understand.
Google AdWords offers companies the opportunity to create advertisements that are built on searchable keywords that profile the companies’ operations and are linked to their websites. You register a number of keywords that are linked to the ad and network of sponsored links, localized in Google’s popular search engine.
Targeted web campaigns for ads with Google AdWords.
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When Google Norden chose Ottoboni Group as their new communication partner they were looking for a partner with whom they could collaborate closely on day-to-day productions as well as one they could turn to for more long-term planning.
Ottoboni Group is currently working on innovative, creative solutions in several areas for Google, both technical and graphic. In this assignment Ottoboni Group will utilize the many areas of know-how and expertise within the company.
